A FRIENDS reference was much needed in today’s topic. Thanks Joey!

Does cow prints matter? Or is it all just a moo point?

Let’s us all take a minute to appreciate cows as they are. Vegetarians you might not agree with this but the lovely creature provides us with delicious ground beef, cuts our grass, provides us with fresh milk every day to drink, along with fresh cheeses, yogurt, butter and ice cream. What more can we ask from a dear old cow? Clearly, they are a big part of our lives as humans to such an extent fashion designers have incorporated it into their staple pieces and are calling it the trend of the season: Cow Prints!

But why all of a sudden besides the classic cheetah, snake and leopard? Well, the bold black and white cow prints gives a sense of power and authority to the wearer. Doja Cat’s 2018 music video “Mooo!” is one of the most well-known beginnings of the cow print craze. The video, which has over 90 million views, contains a cow print tie-top and a skirt. Despite the fact that the video was uploaded in 2018, the style emerged in late 2019 as a result of its presence at the New York Fashion Week with companies such as Burberry, Saint Laurent, Nicole Saldaña and more.

Calling someone a cow or shouting “Moo” at them has always been an insult or a way to make fun of their weight or body type. Given the fact that this design is meant to be a “fun” and “youthful” twist on the animal print, I personally view it as a way to express and take ownership of the insults.

So YES. It matters.