Want to move away from fast fashion and build a more sustainable wardrobe but have no idea where to start?

If you’re not super into fashion you may not know how to find independent, smaller, homegrown brands. This is where I recommend looking at retailers that have lots of brands. Moda Operandi, Net-A-Porter, Garmentory, Intermix. Don’t worry if you can’t afford them, just browse at the clothes.
When you see something you like, go on Instagram and follow that designer. Instagram will recommend other similar designers, follow them too. Use your explore page as well to find reputable brands and companies.
Eventually you’re gonna have lots of brands you like, but not necessarily can afford. But now you need to look at what you like. For instance, if your see yourself liking dramatic sleeves or statement collars, take note.
Take your measurements. Do not buy from any site that doesn’t have a consistent sizing chart. Ideally they have individual garment measurements too but not always. Do not just guess at your size. That’s how you end up unsatisfied with you purchase.
Remember a lot of brands are also on Afterpay, so if you stick to buying 1-2 items a time you can start investing in better pieces in instalments. Not crazy expensive, but I find a good spot for quality is usually around $50-$150 with smaller brands.
Now just Google. When my research lead me to want a denim skirt I just googled it and set my price range. The skirt I ultimately went with was from ZARA. Isn’t that fast fashion? Yes, but it was a thoughtful purchase. That is really the point of a sustainable choice. The more you look at your Instagram fedd and things you’ve saved the more you can pinpoint your style. Search for those specific qualities. Regardless of the price point, stick to only buying 1-2 items at once that you really love or that fill a gap in your wardrobe. You’ll also start getting ads for smaller brands. Follow what you like. Bookmark items, save them to folders. When you’re ready to invest, you have a feed full of stuff you like and ideas where to find it. Go forth and prosper.
With regards to vintage, I use Etsy exclusively. I have saved searches for things/brands I want (gold belts, silk blouses, etc.) and I know my measurements. With vintage, NEVER go by the size tag. The seller should list measurements.
Remember, unethical choices are hard to avoid. But being more intentional with what you buy will at least lead you to a wardrobe where you never “have nothing to wear” and get you out of the vicious fast fashion cycle of buy, toss, re-buy that’s burying us in all ways. And yes, this takes time, so be patient. Be mindful. Be an outfit repeater. Just don’t be wasteful. Jumping on every trend without knowing what you like is wasteful.
Finding actualy ethical and sustaibale brands is actually even easier, just go on GoodonYou.eco https://goodonyou.eco/colourful-clothing-brands/ and search for what you want and read their ratings. Follow them on Instagram, get recommended similar and ALWAYS read their About, Shipping and FAQ pages to avoid scams. I can already hear someone saying “this is a lot of work just to buy clothes” well let me tell you, YES IT IS. Buying hours worth of designs, development and labor should take time. Clothes are not disposable goods, they are how you navigate the world. So be thoughtful when buying no matter what, whether that’s thrifting, high end, or fast fashion or anything else.
You should LOVE everything you put on.







